Vicarious was a project for my BFA seminar in the Spring of 2017. We were each given a random page from the dictionary and told to pick one of the words from the page. Using the meaning of that word we would create a magazine. The word that I chose was vicarious: experienced in the imagination through the feelings or actions of another person. I began the project by thinking what kind of things you could experience through another person through print medium.
The first part of the project was to design a masthead/logo that would work to identify the magazine. These images are the beginning sketches. I was exploring many different directions to see which fit the demographic I had decided fit my audience the best.
The sketches helped to guide me in the direction of the final choice for the masthead although I did not go in a direction that directly resembled any of the original sketches.
Masthead Design Cont.
These are the three digital versions of the masthead. I felt that they catered to a more mature and educated audience with the funds to travel who would appreciate the in-depth subject matter of each of the articles within the magazine.
The first masthead did not match well with the content of the magazine being more in-depth. I felt that the too should match up, so I moved in the direction of adding more narrative to the masthead. The second was a push into this direction, but I still felt as though there could be more representation of something related to travel and a story to be told within the symbol.
The third and final masthead was more narrative and a representation of a globe (in the globe/sphere on the side of the “V”) and the lines which one might imagine traveling around it. In this was, I felt that someone would imagine all the destinations that someone would travel to and the magazine could be a symbol of that.