Matsumura Fishworks

Matsumura Fishworks

Identity Design

While in the position of designer at Ivor Andrew, I created an identity for Matsumura Fishworks. The brand might be recognizable to some from a popular adult cartoon…

The logo was created using divisions of a circle. By using simple geometric shapes illustrating an abstract fish, the mark becomes approachable and lighthearted.

In addition to the fish and using the same geometric forms derived from the ratios of a circle, were used to create a modern symbol for the Japanese symbol “matsu”. The applications for stylish applications are endless.

Endless combinations of the shapes used in the logos create patterns for use.