Human Robot Interaction 2018:
Human Robot Interaction (HRI) is an annual academic conference that deals with new technological developments in robotics and talks by researchers in the field dealing with humans and their relationships with technology and robots. This conference was held in Chicago. I simplified the Sear’s Tower and created a geometric word mark that accompanied said graphic. The typographic forms for the word mark were inspired by Wim Crouwel’s typeface New Alphabet. I felt that it had an efficient and futuristic appearance which translated well to the subject matter. My logo was not used for the conference.