Holly Hunt

Holly Hunt

Typographic Standards
The graphic standards manual for Holly Hunt was designed with Bud Rodecker and Rick Valicenti during my apprenticeship at Thirst. The project audited decades of previous materials and created new typographic standards which simplified and harmonized Holly Hunt’s many different engagements into one unified brand.

Spacing and sizing of Elements are determined using fractions of the Holly Hunt logo. The spacing is 2/3 of the logo height, and the secondary line is 1/3 of the height.

Using a simple calculation to create a simple grid, a variety of page sizes can be created to accommodate the various lockups of the Holly Hunt brand.

Guides for the typographic standards create strict systems to ensure brand standards are followed.