Holly Hunt
Typographic Standards
I designed the graphic standards manual for Holly Hunt with Bud Rodecker and Rick Valicenti during my apprenticeship at Thirst. The project audited decades of previous materials and created new typographic standards so serve as guidelines and templates for a cohesive brand image moving forward.
Spacing and sizing of Elements are determined using fractions of the Holly Hunt logo. The spacing is 2/3 of the logo height, and the secondary line is 1/3 of the height.
Using a simple calculation to create a simple grid, a variety of page sizes can be created to accommodate the various lockups of the Holly Hunt brand.
Using a simple calculation to create a simple grid, a variety of page sizes can be created to accommodate the various lockups of the Holly Hunt brand.
Guides for the typographic standards create strict systems to ensure brand standards are followed.