From Type

From Type

Graphic Design Senior Thesis

If a typeface can change the tone of written material, then it must be operating as a visual language separate from the words that it disguises. With this belief and empirical evidence the leap that individual letters and their formal elements can convey emotions and personality traits becomes a much shorter leap. To showcase this, three typefaces and the elements of the letters within were taken out of the context of their application to the written word, and used to design work which abstractly communicated an emotion. This effort is the interest of better understanding type to apply it more effectively, but also gaining a new perspective on how it can be used.